New Alta Head Start Media Campaign Shows What Kids Can Be “Someday”
A new campaign designed to increase awareness of and enrollment in Alta Head Start has been launched in Mahoning County.
The theme of the campaign is “Someday.” It portrays youngsters as they might look someday in adult professions such as teachers, scientists, businesspeople and even astronauts. The accompanying text points out that by attending Alta Head Start, children 0-5 years old learn to socialize, gain confidence, and prepare for kindergarten.
The campaign includes TV spots, billboards, interior and exterior signs on WRTA buses, and direct mail pieces to parents of prospective students.
One of the TV spots features Youngstown mayor Jamael Tito Brown, who is an alumnus of Alta Head Start.